More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping cart is not optimised for mobile devices and in 2017, 36.3% of the web […]
The Holiday Sales season is quickly approaching and social media can have an important influence on your customer’s purchase decision or gift ideas. 74% of shoppers make buying decisions based on social media. Setting the right strategy on social media is essential to increase brand awareness, increase engagement and turn online audiences into customers. […]
Father’s Day approaching and your online strategy should be already set, but if you haven’t already started you still have time. Running an ad campaign for a short term promotion during holidays, promotion or new product release, it is a great way to get an extra boost of leads into your sales. And let’s remember that […]
Some clients call up asking to have a landing page, as they have heard how important these are to generate business online. But first of all, what is landing page? It is a web page that visitors and potential customers can land on because of an ad, internet search or email marketing campaign which […]
Website traffic is a fantastic way to drive business growth. By gathering insights about your audience and improving search engine credibility, you can generate more leads and attract more customers. It is not easy to stand out above the competition, so here are some basic tips that can help you increase web traffic and […]
An important factor in the success of any small business is making sure potential customers can find key information online in a quick and convenient way. Many people are not willing to enter a website when searching for a business, so registering with Google My Business can be a good way for you to […]
Using Google AdWords is an excellent way to attract the right audience willing to buy on the internet. Users are much more likely to be influenced by targeted digital ads, however it can be difficult to set up and maintain an effective campaign without following the best practises and making strategic updates. It may […]
Nowadays, with the advance of the internet, it is crucial for almost every business to have a website that stands out from the competition and is easily found in an online search. Websites are a great opportunity to make a good first impression and lead to the conversion of a potential customer. However, a […]
In 2018, performance is going to be king in the web design world – especially for mobile design. With new trends and continuous advancements in technology, now is the time to review strategic plans for the year ahead, analyse what it is not working, and make adjustments where necessary. AU Digital have selected some trends […]
With the end of the year approaching and holidays coming thick and fast, we are nearing the biggest shopping season of the year. The holiday season is the perfect opportunity to capture the attention of potential customers by enhancing your online presence and driving online traffic to your website. In order to take […]
Do you have an online enquiry form on your website? Does your website require passwords, credit card details or any other form of user data? If you do, it is time to update your website’s security. In response to recent security breaches, email hackings and ransomware attacks, Google is working to make users feel more […]
Reduce shopping cart abandonment and increase sales by following this check list and improving your customer buying experience. Does it work? Online shoppers want an easy shopping experience. The less clicks the better. If they encounter issues when making a purchase, they will give up. Does your website load reasonably fast? Online shoppers are impatient. […]
