Technology has changed over the years and updating a website regularly has many benefits – especially over the long term. First, this is a great way to update customers about business news. Secondly, it improves SEO; websites that are frequently updated with relevant and current content have a higher value on search engines ranking. Whether […]
Over the years, an increasing amount of people look online to find local products and services through search engines like Google, Bing and Yahoo. Customers searching for a nearby business take more notice of listed businesses within search engines that use their geographic location as a ranking factor. Local SEO vs SEO Local SEO […]
If you have a website or an online business the following terms may ring a bell: SEO and Google Ads. They are the top 2 methods to get found when people perform searches in online. Right now, potential customers are searching online for what your business offers. Will your website be found? Why Google […]
The New Year is a great time to review strategies and focus on changes to benefit your business. One of the most impactful changes to improve your online presence is to improve your website design. Your website is the most valuable marketing property. It is the first impression potential clients make about your business. […]
More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping cart is not optimised for mobile devices and in 2017, 36.3% of the web […]
The Holiday Sales season is quickly approaching and social media can have an important influence on your customer’s purchase decision or gift ideas. 74% of shoppers make buying decisions based on social media. Setting the right strategy on social media is essential to increase brand awareness, increase engagement and turn online audiences into customers. […]
Father’s Day approaching and your online strategy should be already set, but if you haven’t already started you still have time. Running an ad campaign for a short term promotion during holidays, promotion or new product release, it is a great way to get an extra boost of leads into your sales. And let’s remember that […]
Some clients call up asking to have a landing page, as they have heard how important these are to generate business online. But first of all, what is landing page? It is a web page that visitors and potential customers can land on because of an ad, internet search or email marketing campaign which […]
Website traffic is a fantastic way to drive business growth. By gathering insights about your audience and improving search engine credibility, you can generate more leads and attract more customers. It is not easy to stand out above the competition, so here are some basic tips that can help you increase web traffic and […]
An important factor in the success of any small business is making sure potential customers can find key information online in a quick and convenient way. Many people are not willing to enter a website when searching for a business, so registering with Google My Business can be a good way for you to […]
Using Google AdWords is an excellent way to attract the right audience willing to buy on the internet. Users are much more likely to be influenced by targeted digital ads, however it can be difficult to set up and maintain an effective campaign without following the best practises and making strategic updates. It may […]
Nowadays, with the advance of the internet, it is crucial for almost every business to have a website that stands out from the competition and is easily found in an online search. Websites are a great opportunity to make a good first impression and lead to the conversion of a potential customer. However, a […]
