Using Google AdWords is an excellent way to attract the right audience willing to buy on the internet. Users are much more likely to be influenced by targeted digital ads, however it can be difficult to set up and maintain an effective campaign without following the best practises and making strategic updates. It may […]
Nowadays, with the advance of the internet, it is crucial for almost every business to have a website that stands out from the competition and is easily found in an online search. Websites are a great opportunity to make a good first impression and lead to the conversion of a potential customer. However, a […]
In 2018, performance is going to be king in the web design world – especially for mobile design. With new trends and continuous advancements in technology, now is the time to review strategic plans for the year ahead, analyse what it is not working, and make adjustments where necessary. AU Digital have selected some trends […]
With the end of the year approaching and holidays coming thick and fast, we are nearing the biggest shopping season of the year. The holiday season is the perfect opportunity to capture the attention of potential customers by enhancing your online presence and driving online traffic to your website. In order to take […]
Do you have an online enquiry form on your website? Does your website require passwords, credit card details or any other form of user data? If you do, it is time to update your website’s security. In response to recent security breaches, email hackings and ransomware attacks, Google is working to make users feel more […]
Reduce shopping cart abandonment and increase sales by following this check list and improving your customer buying experience. Does it work? Online shoppers want an easy shopping experience. The less clicks the better. If they encounter issues when making a purchase, they will give up. Does your website load reasonably fast? Online shoppers are impatient. […]
IS YOUR WEBSITE 2017 READY? Here is a handy checklist for your online business Website load time around 5 seconds. Use the pingdom load time test. Remember to select “test from Australia”. Click here to test now. If the load time is slow Google may rank your competitors above you and visitors may be getting […]
In short; no, the highest bidder does not display at the top of the AdWords results. It’s a combination between the highest bidder and the highest quality score. Your quality score is a combination of factors which enable Google to calculate how likely users are to click on your advert. A 1-10 quality score is […]
Some clients call up saying they want a landing page. This means they have heard how important these are to generate business online. We then need to explain what makes a landing page. Any page online can be a page that visitors and potential customers can land on. It could be your homepage, about us […]
When settings up your Google Adwords campaign you need to work out if you want your ads to display on mobile. The basic rule of thumb is that you shouldn’t display on mobile if your website is not responsive (mobile friendly). This means the user experience is bad for people viewing your website on their […]
A big mistake is to jump into your Google Adwords campaign without working out if it’s a good idea or not. Ultimately, are you going to make more money than you invest? Your investment is your monthly Google budget. Every time a person clicks on your ad your budget will be reduced by the maximum value […]
PayPal Security Updates – What Does it all Mean? If you have logged into PayPal recently you will have seen a message about changes required to integrate PayPal as below: This links to an information site here: https://www.paypal-knowledge.com/infocenter/index?page=content&id=FAQ1913 Be aware that if you do not use PayPal at all on your website, then you are […]
