In the midst of the coronavirus pandemic, traditional businesses were pushed to become online as most work places changed to home offices, universities and schools shift to online teaching, beauty shops selling products online, restaurants and cafes transition to online ordering. Public safety and human lives are the top concern at the moment. Following government […]
Holiday shopping season is just around the corner and people have started to search online for the perfect gift. November and December are responsible for 30% of an entire year’s sales. As web search and online shopping peaks have already started, the website needs to be all set to make the most out of this holiday […]
The holiday season is one of the most important times of the year for business services and retailers. Business owners may experience a peak in the services by emergency tradesmen or impulsive-driven purchases for retailers. This is the best time to take advantage of Google Ads for fast results and to ensure the business shows […]
The holiday season is upon us and it is time to kick off your holiday marketing campaigns. Get the website ready to deliver a seamless experience and stand out from the competitors. November is becoming one of the most important months for online shopping globally due to introduction of four holidays that influence the Australian […]
Whether you just launched a new website or updated an old one, you want the business to be found on the first page of Google search or other major search engines. SEO plays an important role to increase the business’ online presence. It is natural that questions come to mind such as, what is SEO […]
When starting a new business, the first to think about is the name of the business, where and how it will operate. And one of the last things to be considered is create a logo which is necessary for visually promoting the business on a website or an ad. Resist the urge to DIY logo […]
Website traffic is an important indicator of business growth. Generating more leads will help to gather audience insight, improve SEO and search engine credibility. As a result, this will increase conversions and attract more customers. There are two effective ways to increase website traffic. One is free which involves search engine optimization, setting up Google […]
Technology has changed over the years and updating a website regularly has many benefits – especially over the long term. First, this is a great way to update customers about business news. Secondly, it improves SEO; websites that are frequently updated with relevant and current content have a higher value on search engines ranking. Whether […]
Over the years, an increasing amount of people look online to find local products and services through search engines like Google, Bing and Yahoo. Customers searching for a nearby business take more notice of listed businesses within search engines that use their geographic location as a ranking factor. Local SEO vs SEO Local SEO […]
If you have a website or an online business the following terms may ring a bell: SEO and Google Ads. They are the top 2 methods to get found when people perform searches in online. Right now, potential customers are searching online for what your business offers. Will your website be found? Why Google […]
The New Year is a great time to review strategies and focus on changes to benefit your business. One of the most impactful changes to improve your online presence is to improve your website design. Your website is the most valuable marketing property. It is the first impression potential clients make about your business. […]
More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping cart is not optimised for mobile devices and in 2017, 36.3% of the web […]
