Are you losing sales because you don’t have a mobile friendly website?
More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping cart is not optimised for mobile devices.
What does mobile optimised actually mean?
You have two ways to make sure your future clients are going to have a satisfactory experience browsing your site with their mobile phone.
1. Responsive – this means that the site will respond / resize itself according to the size of the screen that you’re using. This is the most popular between the two options.
2. Mobile site – this means there is an entirely different site built just for mobile devices. This is normally more expensive but it gives you the opportunity to design and create something much easier to navigate around the site and also have a different look and design.
Is there a difference between mobile users and desktop users?
Desktop users are more comfortable and can spend more time idly browsing the Internet. In other words they’re less likely to make a decision and buy compared to mobile users. One quarter of all web searches are now conducted on mobile devices and these numbers are only increasing. If you’re on your phone you want quick, easily accessible information to help you make your decision – to buy or not to buy.
How do I reduce my bounce rate?
Your bounce rate is the percentage of visitors who leave your website quickly. In other words they don’t like your site for whatever reason and go elsewhere. At a glance, if the site does not provide the relevant information in a clear and easy manner to read, then people will get impatient and go to your competitors’ sites. Mobile users have even less tolerance than desk top users. If your site is not mobile friendly with large buttons to press and easy to navigate menus then they will probably leave your site straight away.
What to do now
The first thing you should do is pick up your phone and your tablet to see how your website displays. There are many responsive tests online too. Just search for “responsive test” to see how your site displays on a variety of screen sizes. Here is a checklist for you
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- Does your site load in less than 3 or 4 seconds max?
- Are your key selling points easy to see?
- Is the text easy to read?
- Is it easy to use the menu tabs and navigate around the site?
- Is it easy to find your number and email form?
- If there is a shopping cart – how long does it take to purchase an item?