Search Engine Optimisation

So you’ve built the perfect website but are looking for more traffic and leads? Do you want to be found on Google and other major search engines?

AU Digital has more than 10 years of experience in the field of search engine optimisation and marketing to help position websites on the first pages of the major search engines.

We stay in tune with changes in search algorithms to ensure your rankings stay on the top pages of Google –

  • Review website content or structure
  • Technical advice on website development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Industry knowledge, culture and geographic location
  • Internet Marketing Strategies and Social Marketing

We discuss tips and tricks to help educate our customers on SEO but if you really want to catch up with your competitors then you need to engage in the services of a professional. We offer a number of packages for customers of all shapes and sizes.

Fast Facts

  1. There are more than 2 billion searches conducted on Google everyday
  2. 8 in 10 people use Google
  3. Google has 1.17 billion users worldwide and is the most popular search engine in Australia (1st overall)
  4. Microsoft Bing has 350 million users worldwide and is the 2nd most popular search engine in Australia (2nd overall)
  5. Yahoo has 292 million users worldwide and is the 2nd most popular search engine in Australia (3rd overall)

Before setting up your SEO campaign we need to work out what your keywords are:

Who is your target market?
What key words come up under your industry?
What are your keywords for your business?

We optimise your website with targetted keywords and rotate these over each cycle to make sure your campaign is safe and varied.

How does SEO work?

There are two types of SEO optimisation – On Page and Off Page. On Page optimisation is the optimisation that you do on your website to make sure it is search engine friendly. Off Page optimisation is the marketing that is done to promote your site externally such as advertising to draw traffic to your site.

SEO On Page involves performing optimisation on the web page itself. The content of your website is structured to help people find you on Google and other search engines. The more informative the content of your website, the faster the loading time. The correct selection of keywords are all some of the more important elements to get right from the start.

SEO Off Page involves activities which help promote your website. We do what it takes to make sure your website is promoted and advertised through SEO, blogs, press releases, advertising and video marketing. External links (back links) and content means more leads to your website. Thus, it is important to track links to other sites and the quality of these links.

You can also increase your exposure with Google Ads which is a pay per click function. During low season periods for your business this is an ideal way to boost your SEO campaign and increase your sales in the short-term. The effectiveness of Adwords depends on your industry and your ability to write luring ads.

Overall our SEO philosophy is organic, safe, and content driven results. This involves a focus on social media, blogging, and focusing on keyword relevance so that Google and other search engines will never be able to penalise your site. You need to remember that long lasting SEO results take time. There is no such thing as quick, fast, and effective with SEO anymore. If you choose the quick and fast approach your site can be removed from search engine’s indexes so your site will not be visible at all unless clients type in your exact domain name into the address bar.

Search Engine Optimisation (SEO)

Search engine optimisation is no longer a luxury. Good SEO can bring great results and leads to your business. Bad SEO can damage your site and your reputation

What is it?

Search Engine Optimisation, at its core, is keywords, content and links with a bit of analytics and social media in the mix. In the end it is all about quality and presence; this is where we go the extra mile.

Knowledge Base

01. What is Search Engine Optimisation?

Search engine optimisation (SEO) is the process of improving the visibility of a website in a search engine’s “natural” or un-paid search results.

02. What is the difference between Search Engine Optimisation and Search Engine Marketing?

Search Engine Marketing (SEM) is a broader term encompassing SEO but also includes paid advertising through pay per click, sponsored links or content, banner advertising as well as many other forms of search advertising.

03. Should I invest in Google Ads or Social Media Marketing?

To ensure your website gets the exposure it deserves, we recommend our customers invest in a range of Internet Marketing strategies which may include a combination of Google Ads, SEO, Mobile, Social and Video marketing.

(02) 9907 3136