When starting a new business, the first to think about is the name of the business, where and how it will operate. And one of the last things to be considered is create a logo which is necessary for visually promoting the business on a website or an ad.

Resist the urge to DIY logo design. A logo is the face of a business and can represent business’ values and mission in a complex balance of colours, fonts and layout.

Studies have shown that users spend 6.48 seconds looking at the logo before moving on to other content. By saying that, during this period users are judging your service by your logo and if you are trustworthy enough for them to continue.  Here are some reasons why you should have a well-designed logo.

First Impression Matter

The logo gives customers the first impression of the business which builds trust, brand recognition, expectation of quality and a brand foundation for early-stage businesses. And as it’s said “you only have one change to create a first impression”.

Having a well-designed logo is a great way to make a lasting impression on a potential customer and tells a lot about your business.

Foundation to Your Brand Identity

Nowadays, one of the most common ways for people to interact with you company for the first time is through social media or a website.  And it is hard to make a positive impression only with words. With the logo, it is possible to identify what the business sells or does by using colors, fonts, symbols, shapes and slogans.

The logo is the story that you are trying to tell through elements and it will be translated to all of the branding materials.

Build Trust

Before a person buys a product or service, they evaluate appearance looking at the website or social media to instil trust or confidence to make a purchase. But a strong brand can gain trust and interest of your services of someone who doesn’t know anything about your business.

Having a professional logo design automatically make you stands out from the competition that might have a poor logo design.


An exclusive logo makes the business easier to be remembered, our brain process visuals 60,000x faster than text, and people remember 80% of images, 20% of text and 10% of sound, according to Optimal Targeting.

Customers can identify your business by the logo remembering what the company does and the most important how they feel about your business.

A professional logo design remains integral when it comes to creating a sense of professional assurance between customer and business. It can trigger positive recall about your business which the name by itself might not. How many times did you forget the name of the business but immediately remember the logo and colors of the business?


Another advantage of the logo is it shows the professional approach of your company. Usually people associate a good logo design with the qualities of services provided by the business.

As it is said, the logo is a vital part of your business to build a successful business and be memorable.  A well-designed logo is a worthwhile investment and it’ll be worth it in the long run. If your business needs a logo or improvement of the existing one, contact us. AU Digital is a full-service website agency and can help design your logo, marketing materials and website development.