In short; no, the highest bidder does not display at the top of the AdWords results. It’s a combination between the highest bidder and the highest quality score. Your quality score is a combination of factors which enable Google to calculate how likely users are to click on your advert. A 1-10 quality score is given for each keyword. These factors are calculated:

  1. Your click-through rate (CTR).
  2. The relevance of each keyword to its ad group.
  3. Landing page quality and relevance.
  4. The relevance of your Ad text.
  5. Your historical AdWords account performance.

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At first glance you may think you can save money by having a higher quality score. However, remember that being at the top of the adwords results should bring more clicks. Having a high quality score should also mean it will be more successful in attracting clicks. Therefore, you should end up paying more in the long run. The aim here is to get as many clicks as possible. If you know how to calculate your AdWords budget then this shouldn’t be a problem.

How to check your quality score in your Google AdWords Account.

  1. Click on the Campaigns tab at the top
  2. Select the Keywords tab
  3. Look for the Qual. score column in the statistics table. If you don’t see this column in your table, you can add this column by doing the following:
  4. Click the Columns drop-down menu in the toolbar above the statistics table.
  5. Select Modify columns.
  6. Select Attributes.
  7. Click Add next to Qual. score.
  8. Click Save.

All the best with your adwords! If you ever need help managing your account call us for a quote today on 0299073136