The Holiday Sales season is quickly approaching and social media can have an important influence on your customer’s purchase decision or gift ideas. 74% of shoppers make buying decisions based on social media. Setting the right strategy on social media is essential to increase brand awareness, increase engagement and turn online audiences into customers. […]
Some clients call up asking to have a landing page, as they have heard how important these are to generate business online. But first of all, what is landing page? It is a web page that visitors and potential customers can land on because of an ad, internet search or email marketing campaign which […]
Don’t invest in increasing your website traffic without ensuring your site can convert traffic to leads. Firstly you need to focus on the design of your website. Does your site tick all of the design must haves below? Call to action buttons. What do you want the visitor to do? Fill in a form? Call […]
What is a “Call to action” button? It is normally a phone number or an enquiry / booking link. It is always a bright colour or at least it stands out from the rest of the website, helping your potential customers find your contact details and therefore convert your users into leads and then […]
Many businesses rely too heavily on one marketing source for new business leads. It’s only until that marketing source dries up you realise all your eggs were in one basket. In today’s ever changing online world there are so many different options available to help grow your business. Taking on a multi-channel approach to your […]
