Pay Per Click and AdWords

Pay Per Click and AdWords

Google AdWords is one of the most effective advertising platforms to help you achieve maximum return on investment (ROI).

AU Digital helps you take advantage of the many opportunities with Google AdWords effectively, whether you’ve never worked with AdWords before, had little experience or have worked with AdWords for several years.

At AU Digital we do it all for you – and it is neither expensive nor difficult. We offer both Google AdWords and Bing Ads to give you high security for your investment.

In addition to your AdWords and Bing campaigns, we offer advertising through DoubleClick AdExchange network. Here your text ads will be placed in the right context at some of the country’s largest and most respected sites.

Our Services include –

  • Google AdWords / Bing Ads Campaigns
  • A – B Testing
  • Geographic targeting
  • CTR Improvement
  • Keyword research
  • Quality Score
  • Effective Landing pages
  • Value and conversion Tracking
  • AdWords Campaign Experiments (ACE)

We discover growth opportunities for your most valuable keywords and control your costs by avoiding over-bidding when identified.

Our campaigns provide the foundation for performance and we structure this in a logical fashion which are individually tailored to your needs.

Get expert help to start your first AdWords campaign!

Google Adwords is a click-based bidding system, also known as PPC (Pay Per Click) or CPC (Cost Per Click). Microsoft offers Bing Ads which run on the Yahoo Bing Network. Tip – Set a daily budget, Fine tune your Ads and Track.
AU Digital uses a specialised campaign structure and advanced algorithms to provide the best possible performance.

Knowledge Base

01. What is Pay Per Click?

Pay Per Click (PPC) (also called Cost Per Click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher

02. How are costs calculated?

Search engines run an auction to determine where Ads show up in the search results. Costs are accrued based on the number of clicks customers get on their Ads

03. How do I know if the competition is clicking on my Ads?

Google has a advanced system to identify invalid clicks and impressions and remove them from your account data. Google will provide a credit if you receive these clicks. (Called invalid activity)

04. What are the Bidding Strategy Options?

CPC (Cost Per Click) bidding – Drive traffic to your website
CPM (Cost Per iMpressions) bidding – Build Brand Awareness (Display Network)
CPA (Cost Per Acquisition) bidding – Costs based on conversions

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