01. What is Pay Per Click?
Pay Per Click (PPC) (also called Cost Per Click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher
02. How are costs calculated?
Search engines run an auction to determine where Ads show up in the search results. Costs are accrued based on the number of clicks customers get on their Ads
03. How do I know if the competition is clicking on my Ads?
Google has a advanced system to identify invalid clicks and impressions and remove them from your account data. Google will provide a credit if you receive these clicks. (Called invalid activity)
04. What are the Bidding Strategy Options?
CPC (Cost Per Click) bidding – Drive traffic to your website
CPM (Cost Per iMpressions) bidding – Build Brand Awareness (Display Network)
CPA (Cost Per Acquisition) bidding – Costs based on conversions