01. What are Facebook Ads?
Facebook allows you to create business Ads on the Facebook platform. Facebook also has an Ad targeting feature based on web browsing. This allows marketers to deliver more relevant Ads.
02. What is Google Plus Local?
Google+ Local helps users discover and share places.
Discover great places with reviews from people in your circles. You'll see their recommendations all across Google, including Google+, Search, and Maps.
03. What is the difference between Facebook Likes and Google +1?
Facebook Like button allows you to like pieces of content and share them with your friends.
The "Like Box" is designed for Facebook pages to promote content and embed feeds from other pages.
Google +1 is an annotation system which interacts with organic and paid results, web pages, and your Google contacts.
E.g. If you +1 an AdWords AD it comes up higher in your search results i.e +1 allows you to build credibility and a validation of the term.
Google+ Follow is your Google follower. This is treated as a more trusted source who you can share content with.