01. What is the difference between a brochure and flyer?
Brochures are generally a standard-size sheet of paper that has been folded two times to create four panels (bi-fold) or folded three times to create six panels (tri-fold).
Best for –
Follow up meetings after an initial sales contact.
Detailed information complementary with a flyer.
Direct mail campaigns as the follow-up to generate interest.
Flyers are printed on a single A4 piece of paper. Flyers are best for small scale marketing and mail dropping. Flyers are a cost effective way to get information about your products and services out to a large number of people.
Best for –
Announcements of events, specials and competitions
Product information and specifications
Fact sheets for trade shows, events or conferences.
02. What is involved in a printing process?
When working with a commercial printing service you need to account for bleed and trim. Templates are usually provided in Illustrator, InDesign or Photoshop to make this easy.
03. What about printing quality?
We recommend customers understand the quality of print they are getting. Customer needs to take into consideration colour contrast, flyer and font size fonts and should insist on a printed samples. If it doesn’t work well you may have to change fonts, increase the size or rethink the design and colour co-ordination