The Best of Me is a community and service provider, supporting the well-being of parents and carers of children with special needs. They provide mindfulness workshops and other practical services and techniques to facilitate a self-care approach in supporting the role as parents and carers.

Project Requirements

Design a logo that represents mindfulness, education and nature

New website building a template design to keep costs down

Brochure Design to advertise services

Blog to engage with visitors and have an SEO presence

Email Subscription to generate a mail out list for EDM

Project Solutions

Logo Design | This was a new business looking for a branding identity not just a website. Understanding their services and intentions before taking the design brief for their logo was extremely important. The brief was to design a simple logo representation of an organic, holistic, and supportive business. The logo symbolises the sun with the colour orange and circular shape while the green represents the heart chakra and the shape the leaves from plants in nature.

Template Website Design | There was no need to develop a website design here as the client purchased a template but we did need to match the colour scheme to the logo and the website look and layout needed to be developed with the logo in mind.

Brochure Design | Simple one page A5 flyer to promote the new business. The design needed to communicate the holistic healing approach through images rather than words as mindfulness is the practice of reducing or removing language and overthinking.

Blog | Colourful and playful design and images are used here to help generate the key to social media – engagement. There are likes, share, and view functions on each blog to help improve the feel and function of visitor engagement. The layout here was used from the template and then customized to be full width, image focused as the client was able to provide consistent high quality images, tags, subscription field, client profile and an auto archive system for easy navigation.

Email subscription | This can be found on the homepage and blog page as a simple non-invasive option for visitors to keep in touch. Once signed up visitors become subscribers to receive electronic direct marketing. Our client now has a mail out list to update subscribers on any news, events, blogs, or anything they would like to promote. A powerful tool to maintain a connection with your clients and encourage sales.

Summary

  • Logo Design
  • WordPress Template Design
  • Brochure Design
  • Blog
  • Email Subscription

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