Soft Tops Online is Australia’s number 1 store for quality automotive aftermarket soft tops. They stock and supply a huge range of car makes and models. The product range consists of Robbins Auto Tops for sports cars & sedans and Bestop & Pavement Ends for all recreational vehicle and 4WD soft tops.

Project Requirements

Selling a huge range of automotive covers Soft Tops Online needed a comprehensive eCommerce solution to catalogue and sell their stock.

Soft Tops Online recognized the potential to sell their stock on markets beyond their website and looked to eBay to do this. They wanted to stand out beyond the default layout of eBay stores to help differentiate their image.

Being able to send their product out reliably nationwide involved selecting a good courier and having the shipping costs being worked out at the click of a button.

Additional requirements included being able to make orders on mobile and tablet, review traffic without spam bots ruining their SEO data and having visitors be able to find their stores online.

Project Solutions

To use Open Cart Shopping Cart as their Content Management System due to it being a very simple to use and versatile system minimizing the amount of work that our clients would need to use developers to help them make edits to the site in the future.

Custom design eBay store which reflected the same original design of the website helping create continuity and familiarity for the common multiplatform shopper.

Australia Post Shipping Calculator which can be modified by our clients in the backend.

To improve their engagement with visitors and attract more of an audience we recommended creating more of their own content such as images, videos and blogs. We then set up an automatic forward system so every time they post a blog that blog is sent to their Facebook page. We also created several image galleries and a space for multiple videos to load via Youtube.


  1. Open Cart Shopping Cart Content Management System
  2. Custom Design Ebay store
  3. Australia Post Shipping Calculator
  4. Other features include: Mobile optimisation, Google Analytics and store locator





Store Locator


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