Platinum AC provide top notch Air Conditioning installation services in the Northern Beaches and greater Sydney. They install and maintain both cooling and heating units to residential and commercial clients. Before contacting us they did not have an online store and looked to get more traffic to build their installation business and provide air conditioning units via an online store.

Project Requirements

Increase Leads: Platinum AC approached us with one thing in mind - building their client base through their website. They came to us with an established website generating traffic but their traffic was not converting to leads so they were losing potential sales opportunities. They requested more business through their website and we saw that they required a better conversion ratio.

Rank better on Google results: They wanted more exposure through key word searches.

Online Interaction: Having a better connection to their clients online.

Online Sales: Being able to provide their clients with the best air conditioning units directly through Platinum AC.

Project Solutions

Website Redesign to increase leads: The first thing we advised was to redesign their site. Their old site design was dated. The user experience was fine. However, the site did not guide the user to do what our client wanted them to do. Platinum AC wanted their website visitors to pick up the phone and call them. To encourage this we included a stand out call to action button with their phone number reading “Call: 0423 065 131” To ensure the traffic we helped generate was converted into leads they needed a more modern design which helped communicate their professional services and better. If their visitors didn't like the company image and didn't have a great user experience, they would be less likely to contact the guys at Platinum AC.

SEO Optimisation & Ongoing SEO Work: This is always a tough one for clients to understand and see the value as the results are long-term and difficult to measure. However, Platinum AC has seen the value here as their traffic has built up consistently and their key word search results have been climbing. Due to their website redesign Platinum AC's return on investment for their online marketing is paying off.

Write a blog: We encouraged both blog writing and social media use to help initiate and engaged with previous, current, and potential clients.

Online Shopping Cart: To attract more attention online via air conditioning unit sales Platinum AC needed to have their own E Commerce solution. Having more pages on their site with content related to their industry helps drive traffic. More traffic creates more leads and unit sales increases the chances of installation jobs which is Platinum AC's core business. They now have 50+ products selling Daikin and Panasonic Air Conditioning units. Each product can be checked out using their secured payment gateway using an encryption certificate (SSL) and Paypal to process their payments.

Summary

  • Website Redesign including Call to Action button & Enquiry form on every page
  • SEO optimisation & Ongoing Work
  • Blog to support SEO and online visitor engagement
  • E-commerce Solution using Online Shopping Cart
  • WordPress Content Management System Upgrade

Blog

acplatinum-blog

Shop

acplatinum-shop

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