Ethereal Hair & Beauty are online wholesalers supplying industry professionals with a wide range starting with nail and hair products all the way to bags and hair dryers.
Ethereal Hair & Beauty came to us as a new business looking to supply to retailers. They originally wanted to go down the custom design logo and website path but they realised that design was secondary to functionality as their customers were focused on price and the initial contact and sale would not take place online.
Offering wholesale prices online provides a unique issue. Prices are lower than retail so everyone would want to buy their beauty products here if they had access. Our client needed a system to make orders only possible for some people not everyone.
Starting with over 1000 products is rare for a new company but Ethereal Hair already had a lot of products through their previous business of 10 years selling wholesale. Adding this many products is an issue for the client populating their site.
One final but minor edit to the site was per product. Some products come in different colours so the client wanted shoppers to be able to peruse each item in different colours before buying.
A template design with the functionality and layout which was easy to use and navigate as their customers are retailers who just want to quickly jump online and order the stock they’re getting close to running out. Custom design can also do this but going with a template meant our client could see how the site worked on the demo version and make edits once installed.
Setting up a membership area module was the solution to restricting these low products to a certain group of clients. This works as a vetting process so admin can choose which applicants will be given access to the wholesale prices.
A bulk upload resolved this issue but unfortunately it proved to also be a drag on time as the client needed to populate an excel sheet with images and descriptions and SKU numbers to then enable us to conduct the bulk upload.
Installed a module that enabled the product images to be changed to increase sale conversion.