In the midst of the coronavirus pandemic, traditional businesses were pushed to become online as most work places changed to home offices, universities and schools shift to online teaching, beauty shops selling products online, restaurants and cafes transition to online ordering.
Public safety and human lives are the top concern at the moment. Following government restrictions, we already have seen a behavioural shift with people avoiding crowd and being on public places. With more customers indoors and probably spending more time online – improving company’s online presence may be the best defence during this time.
Stay connected with your customer
Send an email or post on social media if your business is operational and, if it is, what safety measures are taken to ensure customer and staff are protected. Increase social media presence by sharing business timetables or disinfecting and hygiene protocols followed to prevent the spread of the virus.
Update Google My Business, Google has provided new tools that allow you to publish updates relating to the COVID-19 such as:
- Temporary closure
- Shipping delays notifications
- Update business trade hour
- Add attributes: inform if your business offer take-away and delivery
Improve online customer experience
Your website is your most valuable asset and is on 24/7. While COVID-19 has been imposed, internet traffic has increased in recent weeks as more people shift to work remotely and spending more time online while staying home.
During uncertain times, the audience will check on the website to find if business’s services have changed or temporarily closed due to pandemic. One of the first thing to do is a website assessment to ensure the website is up to date, well designed and easy to navigate.
Here is a list to optimise your website and attract more customers.
- Outdated design: an outdated look can come off as unprofessional and can influence customer perception about your business.
- Responsive website: people more than ever are accessing internet through mobile. phones. Responsive websites adapt your website to deliver a good experience across a range of devices.
- Update old content: to increase the effectiveness of the SEO efforts and boost the search engine traffic, updating old content will give your website a fresh score which is one of the factors used by Google to determine the quality of your website.
- Website speed: if your website takes too long to load, it will result in a bad experience and the client will leave your website.
Communication is a key
During this time, it is essential to keep customers in the loop about your services and products. For example if your business is affected by restrictions, ensure to communicate these to customers as early as possible.
- Add on the homepage any relevant COVID-19 information.
- Physical presence services: share precautionary measures taken to protect clients and staff by creating a dropdown banner with a link to a coronavirus impact page.
- Online store: make it as easy as possible to purchase from your website and add any information of shipping delays or change of policy.
- Gift cards: if you are encouraging customers to buy gift cards to help support your business during this downtime, make sure to up to date the regulations.
Going online may open up new opportunities or a new channel to engage with customers. The coronavirus is temporary, but some strategies can be implemented for the time being to help your business.
Keep in mind with website optimisations or Google My Business listing, it’s important to communicate with sympathy. We are all in this together and doing our best to get through it, and AU Digital is here to help you if you need any assistance.