Reduce shopping cart abandonment and increase sales by following this check list and improving your customer buying experience. Does it work? Online shoppers want an easy shopping experience. The less clicks the better. If they encounter issues when making a purchase, they will give up. Does your website load reasonably fast? Online shoppers are impatient. […]

IS YOUR WEBSITE 2017 READY? Here is a handy checklist for your online business Website load time around 5 seconds. Use the pingdom load time test. Remember to select “test from Australia”. Click here to test now. If the load time is slow Google may rank your competitors above you and visitors may be getting […]

In short; no, the highest bidder does not display at the top of the AdWords results. It’s a combination between the highest bidder and the highest quality score. Your quality score is a combination of factors which enable Google to calculate how likely users are to click on your advert. A 1-10 quality score is […]

Some clients call up saying they want a landing page. This means they have heard how important these are to generate business online. We then need to explain what makes a landing page. Any page online can be a page that visitors and potential customers can land on. It could be your homepage, about us […]

When settings up your Google Adwords campaign you need to work out if you want your ads to display on mobile. The basic rule of thumb is that you shouldn’t display on mobile if your website is not responsive (mobile friendly). This means the user experience is bad for people viewing your website on their […]