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Google Adwords on mobile phone

When settings up your Google Adwords campaign you need to work out if you want your ads to display on mobile. The basic rule of thumb is that you shouldn’t display on mobile if your website is not responsive (mobile friendly). This means the user experience is bad for people viewing your website on their […]

How to calculate your Adwords Budget

A big mistake is to jump into your Google Adwords campaign without working out if it’s a good idea or not. Ultimately, are you going to make more money than you invest? Your investment is your monthly Google budget. Every time a person clicks on your ad your budget will be reduced by the maximum value […]