Blog

What is a Landing Page? And When Should I Use on My Website?

  Some clients call up asking to have a landing page, as they have heard how important these are to generate business online. But first of all, what is landing page? It is a web page that visitors and potential customers can land on because of an ad, internet search or email marketing campaign which […]

5 Ways to Improve Website Traffic

  Website traffic is a fantastic way to drive business growth. By gathering insights about your audience and improving search engine credibility, you can generate more leads and attract more customers. It is not easy to stand out above the competition, so here are some basic tips that can help you increase web traffic and […]

Why Google My Business is Important For Local Businesses

  An important factor in the success of any small business is making sure potential customers can find key information online in a quick and convenient way. Many people are not willing to enter a website when searching for a business, so registering with Google My Business can be a good way for you to […]

How to Avoid Common Mistakes on Google AdWords

  Using Google AdWords is an excellent way to attract the right audience willing to buy on the internet. Users are much more likely to be influenced by targeted digital ads, however it can be difficult to set up and maintain an effective campaign without following the best practises and making strategic updates. It may […]

6 Ways Website Design Affects Conversion Rate

  Nowadays, with the advance of the internet, it is crucial for almost every business to have a website that stands out from the competition and is easily found in an online search. Websites are a great opportunity to make a good first impression and lead to the conversion of a potential customer. However, a […]

Trends to Watch in 2018

In 2018, performance is going to be king in the web design world – especially for mobile design. With new trends and continuous advancements in technology, now is the time to review strategic plans for the year ahead, analyse what it is not working, and make adjustments where necessary. AU Digital have selected some trends […]

3 Ways to Increase Sales this Holiday Season

    With the end of the year approaching and holidays coming thick and fast, we are nearing the biggest shopping season of the year. The holiday season is the perfect opportunity to capture the attention of potential customers by enhancing your online presence and driving online traffic to your website. In order to take […]

Do Your Customers Feel Insecure on Your Website?

Do you have an online enquiry form on your website? Does your website require passwords, credit card details or any other form of user data? If you do, it is time to update your website’s security. In response to recent security breaches, email hackings and ransomware attacks, Google is working to make users feel more […]

How to Deliver a Seamless Buying Experience

Reduce shopping cart abandonment and increase sales by following this check list and improving your customer buying experience. Does it work? Online shoppers want an easy shopping experience. The less clicks the better. If they encounter issues when making a purchase, they will give up. Does your website load reasonably fast? Online shoppers are impatient. […]

Is Your Website 2017 Ready?

IS YOUR WEBSITE 2017 READY? Here is a handy checklist for your online business Website load time around 5 seconds. Use the pingdom load time test. Remember to select “test from Australia”. Click here to test now. If the load time is slow Google may rank your competitors above you and visitors may be getting […]

Google AdWords: Does the highest bidder display in top position?

In short; no, the highest bidder does not display at the top of the AdWords results. It’s a combination between the highest bidder and the highest quality score. Your quality score is a combination of factors which enable Google to calculate how likely users are to click on your advert. A 1-10 quality score is […]

What is a landing page?

Some clients call up saying they want a landing page. This means they have heard how important these are to generate business online. We then need to explain what makes a landing page. Any page online can be a page that visitors and potential customers can land on. It could be your homepage, about us […]